Loki Is Breaking Marvel & Disney Records, Season 2 Getting Massive Hype

The world is clearly hungry for more of the MCU’s God of Mischief, as the Loki season 2 trailer has broken new records for Disney+ and Marvel Studios. With the MCU’s Phase 5 moving forward, Loki season 2 is only a few months away from premiering, and Tom Hiddleston is back once again as the God of Mischief. Following the Ant-Man and the Wasp: Quantumania post-credits scene, Loki season 2 will delve further into Jonathan Majors’ newest character.
In a new report from Deadline, Disney+ and Marvel Studios’ Loki season 2 marketing is already paying off. Per the trade, the Loki season 2 trailer has already been viewed 80 million times, and it has only been 24 hours since they dropped the first look footage. Loki season 2 is currently set to premiere on Friday, October 6, with weekly episodes running until November.

How Loki Season 2’s Trailer Views Compare To Past Disney+ Shows

As incredible as the Loki season 2 trailer has performed so far, it begs the question of how it compares to the marketing for other Disney+ shows, especially when looking outside the Marvel Cinematic Universe brand. When observing the Star Wars brand, The Mandalorian season 3 trailer did 83.5 million views in only 24 hours. Other Star Wars series in the past, like Obi-Wan Kenobi, broke 58 million views.
Following Loki season 2, the other Marvel Studios show that reached impressive numbers was She-Hulk: Attorney at Law, which gathered 78 million views for its first trailer. Loki season 2 managing to do so well speaks a lot in comparison to something like Secret Invasion, which still sits on 26 million views almost a year after it was released by Marvel Studios. Given Loki being one of the more well-received MCU shows for Disney+, it is not too surprising that a trailer for an upcoming season would outdo the other series in the franchise.
Time will tell when Marvel Studios and Disney+ will drop the next trailer for Loki season 2, with almost three months left to go. At this point, more footage should be dropping sometime in September, at the very least, perhaps when it is exactly one month away from the first two episodes dropping on the Disney-branded service. With everything that is coming up in Loki season 2, it will be exciting to see how the latest season takes the show to new levels.
Source: Deadline

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