Disney+ Price Set To Increase, Ad Version Launching Soon

Disney has released pricing information for the new ad-supported Disney+ plan. Disney+ is the exclusive streaming platform for all Disney content, including Pixar, Marvel, and Star Wars. When the streaming site launched in late 2019, plans started at $6.99 per month with uninterrupted access to the entire catalog. By March 2021, Disney+ increased its rate to $7.99 per month and offered a Disney+ Bundle package that includes access to Hulu and ESPN+.

At its current rate, Disney+ has one of the cheapest streaming platforms subscriptions. This, in addition to the platform’s successful originals and beloved classics, has allowed Disney+ to grow its base to over 138 million subscribers. In order to continue to increase subscribers at this rate, it was announced earlier this year that Disney would introduce an ad-supported tier to the platform. Disney is counting on most of its customers to go for the cheaper option. Data shows that 70% of Hulu subscribers are currently signed up for an ad-supported plan, the company expects similar results for its new ad-based model, and the money generated from Disney+’s ad supported plans could outweigh any potential backlash to the price hike.

Now, Disney has announced pricing for its new ad-supported Disney+ plan, scheduled to release on December 8th, 2022. Outlined by Variety, current Disney+ subscribers who wish to continue using the platform ad-free can sign up for Disney+ Premium for $10.99 per month or $109.99 annually. The current $7.99 per month plan will become the ad-supported Disney+ Basic without an annual option. Disney+ Bundles will also increase in price, with multiple tier options including ads supported, premium Disney+ and Hulu, as well as ESPN+ as an additional add-on. The United States launch of Disney+ Basic is set for December of this year with an international roll-out expected in early 2023. See the full details below: